Sample work
Real output formats from three engagements. Business names, URLs and identifying details have been removed. The findings, priorities and recommendations are drawn from actual work.
In this page
Each section corresponds to a specific Peacock Search service. The format shown is representative of what a client receives — practical, prioritised, and written for the people who need to approve and act on the work.
Sample output
From £1,250 — Flagship SEO audit with prioritised action plan
Context
Independent lifestyle retailer operating two physical stores in the south of England alongside an ecommerce site. The site runs on Shopify and carries over 50 active collection pages.
Each area is scored 1–5. Scores below 3 are addressed in Priority 1 or 2 of the action plan.
| Area | Score | Notes |
|---|---|---|
| Title tags & meta | 3 | Homepage title set; most collection pages lack optimised titles or descriptions. |
| On-page content | 2 | Collection pages contain product grids only — no supporting copy or keyword signals. |
| Technical foundations | 3 | Platform handles basics well; duplicate URL patterns need verifying. |
| Structured data | 2 | No LocalBusiness schema for either physical store location. |
| Local SEO signals | 2 | Store pages are thin; NAP inconsistency identified in site navigation. |
| Internal link structure | 2 | Deep navigation reduces link equity to deeper category pages. |
Issues that are actively blocking visibility or creating trust and credibility risk. Addressed first regardless of implementation difficulty.
| Finding | Why it matters | Recommended fix | Owner |
|---|---|---|---|
| Incorrect contact number in navigation High | A non-functional placeholder number appears in the site navigation. This creates a credibility issue for users and introduces NAP inconsistency between the website and the Google Business Profile. | Update to the correct business number in the CMS. Verify it matches the Google Business Profile exactly across both store locations. | Marketing / Admin |
| No LocalBusiness schema for either store High | Google uses structured data to associate a business with location-based searches. Without it, local pack rankings are harder to earn and opening hours cannot display in rich results. | Implement LocalBusiness JSON-LD with NAP, opening hours, and geo-coordinates for both locations. Add to the relevant store pages, not the homepage. | Developer |
| Thin content across collection pages High | Over 50 collection pages exist. The majority contain product grids with no heading structure, supporting copy, or keyword signals. Search engines cannot determine the relevance of these pages without text. | Identify the 10 highest-traffic collections using Search Console. Add 100–150 words of introductory copy and an H1 targeting primary search intent to each. Build a rolling schedule for the remainder. | Content / Marketing |
Pages and areas that already have organic potential but are underperforming. Addressed once Priority 1 fixes are in progress.
| Finding | Why it matters | Recommended fix | Owner |
|---|---|---|---|
| Brand collection pages lack unique copy Medium | Dedicated pages exist for each stocked brand — people actively search for brand names. However, content is pulled from brand sources and duplicated across other stockists, providing no organic differentiation. | Write a short unique introduction for the top 5 brand pages. Focus on why the retailer stocks that brand and what makes the curation relevant to their customer. | Content |
| Deep navigation dilutes link equity Medium | Three levels of navigation means key category pages receive few internal links from the homepage. This reduces their crawl priority and authority signals. | Add curated links to the top 6–8 commercial categories from the homepage body. Ensure breadcrumbs are present and consistent on all collection and product pages. | Developer / Content |
| Duplicate Shopify URL patterns unverified Medium | Shopify generates multiple URL paths to the same product. Canonical tags should resolve this but have not been verified across all templates. | Crawl all templates and verify canonical tags point consistently to /products/ URLs. Flag any templates where canonicals are missing or self-referencing incorrectly. | Developer |
Priority 3 covers longer-term opportunities including a content programme for the brand blog, hreflang review for the unneeded currency switcher, and an internal linking plan for the furniture collection.
Sample output
From £750 — Technical diagnosis, prioritisation and implementation guidance
Context
Established B2B supplier with a legacy website and a large product catalogue. The site has been trading online for over two decades and has accumulated technical debt that is suppressing organic performance.
| Issue | Category | Impact | Recommended fix |
|---|---|---|---|
| No canonical tags observed | Indexation | High | Implement canonical self-referencing tags across all indexable page templates. Audit filter, sort, and pagination URL variants for duplication. Establish a consistent canonical strategy before further link building. |
| Review data not marked up as structured data | Structured data | High | The site references customer ratings in plain text. Add AggregateRating and/or Review schema to reflect this. Verify that review count, rating value, and rating scale are accurate before implementing. |
| No sector-specific landing pages | Content architecture | High | The business serves education, healthcare, logistics, maritime, and government sectors. None have dedicated landing pages. Create targeted pages for the top 3 sectors by revenue, each addressing sector-specific use cases and search queries. |
| Product URL structure inconsistency | Crawlability | Medium | Product URLs appear to include session parameters and inconsistent trailing slashes across some templates. Audit URL patterns using crawl data. Establish a single canonical format and 301-redirect all variants. |
| Redirect chain accumulation | Crawlability | Medium | Legacy platforms typically accumulate redirect chains as products and pages are retired or restructured. Each hop reduces link equity passed. Identify and collapse all multi-hop redirects to direct 301s. |
| Images served without descriptive alt text | Accessibility / SEO | Medium | Product images appear to carry no descriptive alt text attributes. Implement programmatic alt text generation using product names and categories as a minimum. |
| No robots.txt or sitemap verified | Crawlability | Medium | Robots.txt and XML sitemap were not accessible at standard URLs. Both are required to direct crawl efficiently. Verify existence, confirm sitemap is submitted to Google Search Console, and check for any accidental disallow rules. |
| Core Web Vitals not assessed | Performance | Low | Run a CrUX report via Search Console and PageSpeed Insights. Legacy platforms often carry image weight and render-blocking scripts that hurt LCP scores. |
Items marked High should be addressed before any content or link-building investment is made. Estimated implementation effort per item and developer ticket templates are provided in the full deliverable.
Sample output
From £750 — Content audit, opportunity review and clearer content decisions
Context
Small artisan food business with a strong local reputation. The site is built on a drag-and-drop platform with no existing content programme. Focus here is on quick wins and a simple framework the business can maintain without a dedicated team.
| Page | Status | Action |
|---|---|---|
| Homepage | Needs work | Title, H1, and body copy all require optimisation. No location or product keywords are present. |
| Sourdough page | Thin | Page exists but content is minimal. Expand with ingredient sourcing story, baking method, and product range. |
| Pastries page | Thin | Similar to above. Opportunity to add seasonal product highlights and local sourcing detail. |
| About us | Adequate | Good brand story. No action required at this stage. |
| Contact page | Needs schema | Address and phone present in plain text. Add LocalBusiness structured data and embed a map. |
| Workshops | Missing | Workshops are referenced in homepage copy but no page exists. Create a dedicated workshops page immediately. |
| Seasonal menu | Opportunity | Published as plain text on the homepage. Consider a regularly updated page or simple monthly post. |
Realistic organic targets based on location, product, and intent. Volume estimates are indicative — exact figures confirmed in the full deliverable using Search Console and keyword research data.
| Opportunity | Search intent | Priority | Action |
|---|---|---|---|
| "Sourdough bakery [town]" | Local commercial | High | Optimise homepage H1 and meta title to include this query. Add body copy confirming the business is the only sourdough bakery in its area. Single highest-impact change available. |
| "Artisan bread [county]" | Local commercial | High | Addressed through homepage copy optimisation initially. A dedicated "our bread" landing page would serve this better long-term and provide a URL to share via social media and local press. |
| "Bread making workshops [region]" | Commercial / transactional | High | Create a standalone Workshops page immediately with dates, pricing, what is included, and a booking link. High-value conversion page that should exist independently of the homepage mention. |
| "Sourdough bread near me" | Local transactional | Medium | Dependent on Google Business Profile optimisation and LocalBusiness schema. The homepage should support this with clear address, opening hours, and location keyword context. |
| "Organic sourdough [county]" | Informational / commercial | Medium | The business uses locally sourced organic flour — a differentiator not reflected in current page content. Adding specific ingredient provenance to the sourdough page would serve this query. |
| Seasonal and recipe content | Informational | Low | Good for returning visitors and brand signals. A simple monthly update on seasonal specials provides indexable content and a reason for repeat visits. |
Highest impact, lowest effort.
Strengthen the pages that already attract interest.
Build on what's working.
Real results
The case studies show what was found, what was fixed, and what changed — with data from Search Console, Screaming Frog, and Ahrefs.
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