About
SEO for complex websites.
Peacock Search is led by Chris Payne, a freelance SEO consultant based in Romsey, Hampshire, with 8 years of experience across ecommerce, publishing, UK and international search projects.
Experience
Senior SEO thinking without the agency layers.
I'm Chris Payne, a freelance SEO consultant based in Romsey, Hampshire. I have spent 8 years working in SEO, helping businesses understand what is holding back organic performance and what needs to happen next.
My experience covers ecommerce and publishing websites, including large sites with complex templates, technical constraints, international targeting, content scale and plenty of moving parts.
Working across that range of environments means the difference between a recommendation that sounds right and one that can actually be implemented — on your platform, with your team, within your constraints.
Peacock Search brings that experience into a sharper freelance SEO consultancy offer. The focus is practical audits, technical clarity, content decisions and recommendations that can actually be implemented.
I'm based in Romsey and work with businesses across Hampshire — including Winchester, Salisbury, Southampton and Andover — as well as clients remotely across the UK.
You can also find me on LinkedIn as Chris Payne SEO.
Search at scale.
Experience with category structures, product visibility, faceted navigation, templates and internal linking.
Content that earns visibility.
Working with editorial and content-heavy sites where structure, freshness and discoverability all matter.
Clear focus. Complex sites.
Comfortable with crawl issues, indexation, migrations, international setup and site architecture.
Where the experience is most useful.
I am strongest on websites where SEO problems are rarely caused by one isolated issue. That usually means large ecommerce catalogues, publishing archives, international sections, layered templates, migration risk, crawl waste, or content estates that have grown without a clear system.
The work is about finding the pattern behind the problem, then turning that into a smaller set of decisions a team can actually act on.
What clients get from that experience.
- Prioritised technical and content recommendations.
- Clear audit findings written for stakeholders and implementers.
- Migration QA, redirect planning and post-launch checks.
- Content audit frameworks for deciding what to keep, improve, consolidate or remove.
- Internal linking and site architecture recommendations for large URL sets.
How I work
No bloated reports. No vague next steps.
My aim is to show you what is holding the site back and what to fix first. I also want to make clear what is not worth worrying about yet. The output should be clear enough for stakeholders and specific enough for the people making the changes.
Mini case studies
Examples of the type of work Peacock Search is built for.
Turning a large crawl into a shorter action plan.
An ecommerce site with many page types needs more than a list of errors. The useful work is grouping issues by template, separating indexation waste from priority page problems, and giving the team a clear order of fixes.
Reducing launch risk before URLs change.
A migration needs redirect mapping, staging checks and post-launch monitoring. The focus is protecting ranking URLs, avoiding preventable indexation mistakes, and checking the important pages quickly after launch.
Senior SEO input without adding headcount.
Agency support can help turn messy crawl, content and performance data into client-ready recommendations, QA checks, spreadsheets and clear next steps for account teams and developers.
Work with Peacock Search
Ready to find out what's holding your site back?
The Visibility Review is the starting point — a practical audit covering technical foundations, content performance and search visibility, with clear priorities for what to fix first. See sample outputs or read the case study to see what the work looks like in practice.
Book an SEO Review How the review worksStand out in search.