Search Notes

Practical SEO thinking. No noise.

Notes, guides and breakdowns for people who need to make better SEO decisions. More independent publication than generic blog.

Latest published notes

Fresh from the archive.

New scheduled posts will appear here automatically when WordPress publishes them.

May 19, 2026

Why SEO Audit Recommendations Do Not Get Implemented

Explore why SEO audit recommendations fail to get implemented — from stakeholder friction to unclear priorities — and how to move work forward effectively.

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May 12, 2026

How to Turn an SEO Audit Into an Action Plan

Learn how to turn an SEO audit into a prioritised action plan your clients can follow, with practical steps for consultants who need results,…

Read How to Turn an SEO Audit Into an Action Plan
May 11, 2026

What Should Be Included in an SEO Audit?

Understand exactly what should be included in an SEO audit — from technical health and crawlability to content quality, internal linking, and off-page signals.

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May 11, 2026

How to Prioritise SEO Audit Fixes

Learn how to prioritise SEO audit fixes using impact and effort scoring, so you and your clients focus on the changes that will move…

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May 11, 2026

Technical SEO Checklist for Large Websites

A practical technical SEO checklist for large websites, covering crawlability, indexation, site architecture, Core Web Vitals and common enterprise-scale issues.

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