The Visibility Review
Find the technical, content and structural issues holding organic performance back, then see what to fix first.
- Crawl and indexation checks
- Content performance review
- Prioritised action plan
Hampshire-based freelance SEO consultancy
Freelance SEO that makes you stand out.
I'm a freelance SEO consultant based in Hampshire, working with businesses in Romsey, Winchester, Salisbury and across the South — and remotely UK-wide. Clear audits, stronger content, and practical technical recommendations that actually get implemented.
8+ years in-house and freelance SEO experience
No bloated reports. No vague next steps. Just clear SEO direction.
What I do
SEO that gets to the point.
Peacock Search is run by Chris Payne — a freelance SEO consultant with 8+ years of in-house and agency experience across ecommerce, B2B, publishing, and professional services.
Clear audits, sharper priorities, and SEO recommendations your team can actually use.
Based in Romsey, available to work in-person with businesses across Hampshire and the surrounding area, or remotely UK-wide.
Services
Clear support where search gets messy.
Fix the foundations.
Crawlability, indexation, internal linking, schema, redirects and site architecture.
Technical SEOCreate, improve, cut.
Know what to publish, refresh, consolidate or remove based on data and search demand.
Content strategyWin nearby searches.
Google Business Profile, local pages, reviews, citations and location signals for Hampshire businesses.
Local SEOProtect visibility.
SEO support for redesigns, CMS moves, URL changes, staging checks and launch monitoring.
SEO migration supportSenior SEO backup.
White-label audits, technical QA, content audit systems and client-ready reporting.
Agency supportProcess
Find it. Fix it. Move up.
Review
Crawl data, search performance, content quality and site structure.
Prioritise
Recommendations ranked by impact, effort and urgency.
Support
Clear guidance to help teams implement, measure and improve.
Proof
Trusted for clear SEO thinking.
Chris turned a messy technical audit into a clear action plan our developers could actually work through.
The recommendations were practical, prioritised and commercially sensible. No filler, just useful SEO direction.
Exactly the kind of senior technical SEO support we needed before a complex migration.
Results
What good SEO looks like in practice.
+197%
Organic clicks
−94%
Duplicate pages
5 weeks
To implement
A UK ecommerce retailer with a strong product catalogue but no formal SEO review. Technical audit followed by 5 weeks of targeted fixes — meta descriptions, canonicals, and structured data. Organic clicks up 197% at the 90-day mark.
Read the full case study →Local SEO consultant
Based in Romsey. Working across Hampshire.
Local SEO support for businesses that need clearer visibility in Romsey, Hampshire, Southampton and nearby search markets.
Romsey
Peacock Search is based in Romsey, making this the strongest local relevance page for nearby businesses, service providers and regional teams.
SEO consultant RomseyHampshire
County-level SEO consultancy for Hampshire businesses that need audits, local SEO, technical checks and practical search priorities.
SEO consultant HampshireSouthampton
Support for Southampton-area businesses competing in local services, ecommerce, B2B, education, hospitality and professional services.
SEO consultant SouthamptonWhy freelance?
One person. All the work.
Working with a freelance SEO consultant rather than an agency means you get a single point of contact who does the actual work. No account managers passing briefs to juniors. No retainer padding with low-priority tasks to justify a monthly invoice.
A freelance SEO consultant is also typically more selective about clients — which means more context about your specific situation, and more reason to care about results.
If you want to understand the difference in practice, the Visibility Review is a good place to start.
A good fit if you are:
- A small or medium business that's been sold "SEO packages" before and wants to understand what you're actually paying for
- An in-house team that needs an outside perspective on what to prioritise
- An ecommerce or service business in a competitive local or national niche
- An agency that needs white-label SEO support or a senior second opinion
Search Notes
Practical SEO thinking from the archive.
Guides and notes that support the same audit, technical SEO, content and migration work offered through Peacock Search.
How to Review Site Architecture for SEO
Assess whether site structure supports organic visibility.
Read How to Review Site Architecture for SEOCrawl Budget for Large Websites: What Actually Matters?
Understand crawl budget without overcomplicating it.
Read Crawl Budget for Large Websites: What Actually Matters?How to Find and Fix Orphan Pages
Find pages with no useful internal links.
Read How to Find and Fix Orphan Pages"Clear SEO recommendations. No vague next steps."
Book a review
Need a sharper view of your SEO performance?
Get a practical SEO review that shows what is working, what is holding the site back, and what to fix first.
Book an SEO Review