Online retail & product catalogues
Duplicate URLs, thin product pages, missing structured data, and crawl waste. Fixing the foundations has an outsized impact on organic revenue.
Ecommerce SEOIndustry SEO
SEO built around
how your sector works.
Every industry has its own search landscape — different competitors, different content requirements, different technical challenges. Generic SEO advice rarely accounts for this. These pages go into the specifics for ten sectors where SEO spend is high and the stakes for getting it right are significant.
Why sector matters
The issues vary. The approach has to match.
An ecommerce site generating thousands of near-duplicate URLs from faceted navigation has a fundamentally different SEO problem from a law firm trying to meet Google's E-E-A-T standards for legal content, or a hotel competing against Booking.com for direct bookings.
The underlying SEO disciplines are the same — technical foundations, content quality, local signals, structured data — but the way they apply, and the priority order, differs by sector. The pages below go into the specific issues, common mistakes, and what a Visibility Review covers for each industry.
Industries covered
Pick your sector.
Solicitors & law firms
High-value local searches, Google's YMYL standards, and E-E-A-T requirements make legal SEO a precise discipline where content quality and credentials matter.
Solicitor SEOEstate agents & letting agencies
Compete with Rightmove and Zoopla for local property searches through area content depth and local authority that portals cannot replicate.
Estate agent SEOPrivate clinics & health businesses
Patients searching for private treatment are high-intent and high-value. Google's health content standards require visible expertise and clinical credibility.
Healthcare SEOIFAs, accountants & financial advisers
Regulatory language and SEO language can conflict. Financial services SEO balances compliance requirements with the clarity Google rewards.
Financial services SEORecruitment & staffing agencies
Two audiences — candidates and clients — each with distinct search behaviour. Sector pages, location pages, and JobPosting schema all contribute to organic visibility.
Recruitment SEOHotels, venues & restaurants
Every commission-free direct booking is more profitable than one through an OTA. Organic search is the most durable route to building that direct channel.
Hospitality SEOPlumbers, electricians & local tradespeople
The local pack is where trades decisions get made. Clean local SEO foundations — GBP, citations, service pages — are what puts you there.
Local trades SEOSoftware & technology businesses
Long buying cycles, comparison-stage searches, and JavaScript-heavy platforms all need specific SEO approaches that generic advice rarely addresses.
SaaS SEOTraining providers & course creators
Course aggregators rank well for generic searches — but providers with the right content and Course schema can win for the specific, high-intent searches that convert.
Education SEONews sites, media brands & content publishers
Publishing volume is not enough. Crawl budget, indexation health, topical authority and E-E-A-T signals determine how much of your editorial output Google actually finds and ranks.
Publisher SEONot sure where to start?
A Visibility Review covers the specifics for your sector.
The review works through your site's technical foundations, content quality, and local signals — with the context of your specific industry and competitive landscape built into the analysis.
Book an SEO Review How the review works