Results

SEO work that moved the needle. Here's the evidence.

Real audits, real findings, real outcomes. Each case study shows what was found, what was fixed, and what changed — with data from Google Search Console, Screaming Frog, and Ahrefs.

E-commerce · Technical SEO audit

+197% organic clicks. 5 weeks. No new content.

+197% Organic clicks
2.4% → 4.5% Click-through rate
31.6 → 19.8 Average position
−94% Duplicate pages

A UK plastic storage retailer with a clean product catalogue but no meta descriptions, no canonical tags, no structured data, and eight H1 tags on the homepage. Five weeks of implementation work — no new content, no link building — produced measurable ranking and CTR movement across 288 pages.

Magento 288 indexed URLs Technical + on-page audit 5 weeks to implement

B2B Software Agency · Technical & Strategic SEO audit

124K impressions. 0.1% CTR. Here's why.

47 / 100 SEO health score
422 Pages with broken hreflang
51.6 / 100 Avg Lighthouse score
519 Content gap keywords

A UK software development agency with real authority — backlinks from laravel.com, statamic.com, and packagist.org — generating over a million monthly impressions but converting at 0.38% sitewide CTR. The audit found five compounding technical issues: site-wide Core Web Vitals failures, broken hreflang on 422 pages, zero structured data, invalid <head> HTML, and on-page issues across 43% of pages.

B2B Software 390 indexable pages Technical + strategic audit 18-tab deliverable

How the work gets done

What an audit from Peacock Search looks like.

Every audit starts with a full crawl and data pull — Screaming Frog, Google Search Console, Analytics, and Ahrefs where relevant. Findings are structured by severity, mapped to specific pages and templates, and prioritised by the combination of impact and implementation effort.

Deliverables are built for the people who need to act on them: clear enough for non-technical stakeholders to understand, specific enough for developers to implement without SEO translation at every step.

The starting point for most engagements is the Visibility Review — a structured review of where organic visibility is being lost and what to fix first.

Get a Visibility Review

Recognise any of this in your own site?

Send the site and what you are trying to understand. I will come back with whether the right starting point is a Visibility Review, technical audit, or a smaller first-look check.

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