Search Notes

Practical SEO thinking. No noise.

Notes, guides and breakdowns for people who need to make better SEO decisions. More independent publication than generic blog.

Latest published notes

Fresh from the archive.

New scheduled posts will appear here automatically when WordPress publishes them.

May 19, 2026

Why SEO Audit Recommendations Do Not Get Implemented

Explore why SEO audit recommendations fail to get implemented — from stakeholder friction to unclear priorities — and how to move work forward effectively.

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May 12, 2026

How to Turn an SEO Audit Into an Action Plan

Learn how to turn an SEO audit into a prioritised action plan your clients can follow, with practical steps for consultants who need results,…

Read How to Turn an SEO Audit Into an Action Plan
May 11, 2026

What to Monitor After a Website Migration

Discover what to monitor after a website migration — from ranking changes and crawl errors to redirect performance — to catch problems before they…

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May 11, 2026

Ecommerce SEO Issues That Hide in Plain Sight

From faceted navigation to duplicate product pages, these are the ecommerce SEO issues that are easy to miss but quietly cost your site organic…

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May 11, 2026

When Agencies Should Bring in Freelance SEO Support

Find out when agencies should bring in freelance SEO support — covering capacity gaps, specialist audits, migrations, and client escalations that need depth.

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May 11, 2026

Internal Linking for SEO: What to Check First

A prioritised guide to internal linking for SEO — covering what to check first, from orphaned pages and crawl depth to anchor text and…

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May 11, 2026

Why Ranking Reports Are Not the Whole Story

Ranking reports only tell part of the story. Learn why SEO rankings alone are misleading and what to measure alongside them for genuine performance…

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