What this cluster covers.
Articles on content audits, keyword opportunity, cannibalisation, content briefs and deciding what to create, improve, consolidate or remove.
Search Notes
Content Strategy Search Notes
Articles on content audits, keyword opportunity, cannibalisation, content briefs and deciding what to create, improve, consolidate or remove.
Supports
Content Strategy support
How to use these notes.
Use this archive as supporting reading for the related service page. Each article should help clarify a specific problem, decision or implementation step.
View Content Strategy supportContent Audit Framework: Keep, Improve, Consolidate or Remove
A practical content audit framework to help you decide whether to keep, improve, consolidate or remove pages — and how to prioritise the work…
Read Content Audit Framework: Keep, Improve, Consolidate or RemoveHow to Spot Keyword Cannibalisation
Learn how to spot keyword cannibalisation across your site, identify pages competing for the same queries, and decide whether to merge, redirect or reoptimise.
Read How to Spot Keyword Cannibalisation