Free resource

First-Look SEO
Audit Template

The same scoring framework used in every Peacock Search Visibility Review — available free. Work through it yourself to find what's holding your site back and what to fix first.

What's in the template

A structured, printable scoring table covering the four areas that matter most in a first-look SEO review. Fill it in during a site crawl and walk out with a clear, prioritised list of actions.

  • 01 — Technical foundations Crawlability, indexation, sitemap, HTTPS, canonicals, redirect chains, Core Web Vitals, mobile usability, structured data.
  • 02 — On-page signals Title tags, meta descriptions, H1s, heading hierarchy, keyword use, OG tags, image alt text, URL structure.
  • 03 — Content health Thin content, cannibalisation, duplicates, freshness, internal linking, orphan pages, content gaps, E-E-A-T signals.
  • 04 — Off-page & local signals Backlink profile, competitor link gaps, Google Business Profile, NAP consistency, reviews, LocalBusiness schema.
  • Summary page Top priorities table + overall assessment — useful for sharing with clients or teams.

"This is the same structure I use for every Peacock Search Visibility Review. It won't replace a full audit, but it will tell you where to look first."

— Chris Payne, Peacock Search

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Want the full version?

The Visibility Review goes further.

The template tells you where to look. The Visibility Review tells you what it means, what to prioritise, and how to fix it — delivered as a clear, actionable document.

Explore the Visibility Review